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The Sales Intelligence Library.
Proven systems you can use today.

Every product in this library was built from real B2B deals — across infrastructure, energy, mining, and telecoms in LATAM. Not adapted from a course. Not reverse-engineered from a blog post. Built from 15 years of closed contracts, lost deals, rebuilt pipelines, and trained teams.

Self-serve. No scheduling. No waiting list. Buy once, use immediately, keep forever.

Why this library exists

Built from 15+ years of real B2B deals
Markets covered LATAM — B2B and B2C
Format PDF, spreadsheet, template
Languages Spanish and English
Access Instant download after purchase

⟡ Subscribers to The Closer get early access and 20% off every new product at launch.

Not another course

The difference between frameworks you read and frameworks you use.

Built from real deals, not theory

Every framework, script, and template in this library was used in actual B2B sales engagements — tested, refined, and proven across infrastructure, energy, and telecoms markets. Not assembled from research papers.

Designed for LATAM buyers specifically

The relationship dynamics, procurement processes, decision timelines, and trust-building requirements in LATAM are different. These products account for that — unlike US-built sales courses that assume a completely different buyer culture.

Immediately applicable — not aspirationally useful

You can open these products and use them on your next call, in your next meeting, or in your CRM this week. There’s no 12-module programme to complete before the useful part starts. The useful part is the whole thing.

A lower-risk entry into the SellMeWell system

Not ready for the audit or consulting? Start here. The products are built on the same frameworks used in consulting engagements — so if you later decide to work together, we’re building on a foundation you already understand.

Start here — it’s free

Free download — most popular

Sales System Audit Scorecard

The exact diagnostic framework we use at the start of every consulting engagement. Score your pipeline, ICP clarity, outreach effectiveness, CRM discipline, and messaging quality across six dimensions — and know exactly what to fix in under two hours, without hiring anyone.

If the scorecard reveals gaps you can’t confidently close alone, that’s the right signal to book the full audit. If you can fix everything yourself, that’s a legitimate outcome too.

What’s inside

6-dimension scoring framework — pipeline, ICP, outreach, CRM, messaging, close rate

20 diagnostic questions — each mapped to a specific revenue leak

Score interpretation guide — what your score means and what to fix first

90-day fix priority template — map your findings to an action sequence

Available in Spanish and English

Free

No email required — instant download

Download the scorecard →

Best used when

You know something is broken but can’t pinpoint what

You want a structured way to review your system quarterly

You’re evaluating whether the full audit is worth it

You want to show your leadership team where the gaps are

Time to complete

90 min

Most people complete it in a single sitting. Do it with your sales manager for a richer conversation.

Coming soon — $97

Cold Outreach Playbook

Your cold outreach isn’t failing because your product isn’t good enough. It’s failing because the message, the timing, the channel, or the sequence isn’t built for the specific buyer you’re targeting. This playbook fixes all four.

Email sequences, LinkedIn connection frameworks, and cold call opening scripts — all tested across infrastructure, energy, and SaaS markets in LATAM. Built for buyers who are sophisticated, time-poor, and resistant to generic outreach. Plug in your ICP and start sending this week.

What’s inside

5 tested email sequences — cold intro, follow-up cadence, re-engagement, referral request, and break-up email

12 ready-to-send email templates — fill in your ICP and product details, send today

LinkedIn outreach framework — connection request, first message, follow-up approach

Cold call opening scripts — opening hook, pivot to interest, objection responses, and meeting close

Channel-mix decision guide — which channel works best for which buyer type and deal size

Follow-up cadence map — timing, frequency, and value-add rules for each touch

Available in Spanish and English

$97

Subscribers get 20% off at launch

Get notified at launch →

Best for

Founders doing their own outbound

SDRs and BDRs who need a structured approach

Sales managers building an outbound function from scratch

Teams selling complex B2B products in LATAM markets

Format details

Format PDF + editable template
Delivery Instant download
Language Spanish and English
Updates Free updates included

Get notified when this launches

Join The Closer newsletter — subscribers get early access and 20% off launch price.

Subscribe to The Closer →
Coming soon — $147

Pipeline Builder Workbook

Most B2B companies have a pipeline. Very few have a pipeline architecture — defined stages with explicit criteria, conversion benchmarks per transition, and a forecast model that produces a number you can actually defend to your board.

This workbook takes you from a vague pipeline to a complete revenue architecture — step by step, with templates for every piece. Build from scratch or rebuild what’s broken. Includes a pre-built spreadsheet model that drops directly into HubSpot, Salesforce, or Pipedrive.

What’s inside

Stage-by-stage definition template — build your pipeline from first contact to closed-won with clear entry and exit criteria for each stage

ICP scoring matrix — score inbound and outbound leads against your ideal customer profile before investing time in them

Conversion benchmark calculator — set realistic targets for each stage transition based on your deal size and cycle length

Forecasting model — commit, best case, and pipeline categories with weighted probability rules your board will trust

90-day implementation tracker — move from workbook to live pipeline in 12 weeks with a week-by-week action plan

Pre-built spreadsheet model — drop into HubSpot, Salesforce, or Pipedrive immediately

Weekly pipeline review template — run a 30-minute review that keeps your team honest and your forecast clean

Available in Spanish and English

$147

Subscribers get 20% off at launch

Get notified at launch →

Best for

Founders who have never formalised their pipeline

Sales managers whose forecast is consistently wrong

Revenue leaders preparing for board or investor reporting

Companies scaling a sales team and needing a shared system

Format details

Format PDF workbook + spreadsheet
Delivery Instant download
Language Spanish and English
CRM compatible HubSpot, Salesforce, Pipedrive

Get notified when this launches

Join The Closer — subscribers get early access and 20% off launch price.

Subscribe to The Closer →

Coming to the library

More products in development.

Subscribers to The Closer get first access and 20% off every launch. All products are built on the same frameworks used in the consulting engagements.

In development

Objection Handling Scriptbook

Word-for-word responses to the 20 most common B2B objections — price, timing, incumbent supplier, internal champion loss, and procurement resistance. Built for complex deals where improvising costs you the contract.

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In development

New Rep Onboarding Kit

A structured 30-60-90 day ramp plan for new sales hires — including a product knowledge framework, discovery practice exercises, first call scripts, and a pipeline milestone checklist. Get new reps to quota faster without depending on the founder to train them personally.

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In development

B2B Proposal Template System

A proposal structure built around how B2B buyers actually make decisions — not a capabilities deck dressed up as a quote. Includes a problem framing framework, outcome-led value section, proof structure, and a closing section that handles the most common post-proposal objections before they arise.

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The Closer — Free

The best product in this library costs nothing.

Every Tuesday, The Closer delivers one elite sales or negotiation tactic — drawn from 15+ years of real B2B deals and broken down so you can use it on the same day. No roundup. No motivation content. Just the insight.

Early access to every product in this library

20% off launch price on every new product

One actionable tactic every Tuesday — free forever

1,200+ revenue operators already subscribed

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Need more than a product?

Products give you the framework.
Consulting builds the system.

If the gaps in your sales system go deeper than a playbook can fix, book a free 30-minute strategy call. We’ll look at your situation honestly and tell you exactly where to start — whether that’s a product, the audit, or a full consulting engagement.

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