About Feli
15 years closing deals
no one else
could close.
I’ve run pipelines across infrastructure, energy, mining, and telecoms in LATAM. Country Manager. P&L owner. The person companies call when the system is broken and revenue needs to move.
By the numbers
The record speaks for itself.
The story
I didn’t read
about sales.
I lived it.
I started in sales the hard way — no playbook, no pipeline handed to me, no warm market. Just a quota and a territory across LATAM where building trust takes longer than anywhere else and buyers can smell a script from across the room.
Over 15 years, I worked my way from individual contributor to Country Manager. I carried P&L responsibility. I built sales teams from scratch. I closed infrastructure deals worth millions in industries — energy, mining, telecoms — where a bad call doesn’t just cost you the deal, it costs you the relationship for a decade.
“Most consultants teach what they read. I teach what I tested — in markets where there’s no margin for theoretical.”
What I noticed along the way: most sales problems aren’t people problems. They’re system problems. Wrong ICP. Broken qualification criteria. No follow-up cadence. Reps improvising because nobody built the process.
SellMeWell is what I built because I got tired of watching good companies leave revenue on the table. Not because their team couldn’t sell — because nobody had ever designed the machine around them.
Career
Where I’ve been.
2020 — Present
Founder & Sales Consultant
SellMeWell · Lima, Perú
Building revenue systems for B2B companies across LATAM. Sales audits, consulting retainers, training programs, and The Closer newsletter reaching 1,200+ revenue operators every week.
2015 — 2020
Country Manager
B2B Enterprise · LATAM
Full P&L ownership. Built and led sales teams across infrastructure and energy sectors. Managed complex enterprise cycles with multiple stakeholders and multi-year contracts.
2010 — 2015
Senior Sales Leader
Telecoms & Infrastructure · LATAM
Progressed from individual contributor to team lead. Closed first seven-figure deals. Built the outbound engine that became the team’s primary pipeline source.
2008 — 2010
B2B Sales Representative
Early career · LATAM
Started from zero. Learned to build pipeline with no warm leads and no brand recognition. The foundation for everything that followed.
How I can help
Pick your entry point.
The Closer — every Tuesday, free.
One elite tactic per week. Join 1,200+ revenue operators.
Education
The academic side.
If your system is broken,
let’s fix it.
I work with a small number of B2B companies at a time. If you’re serious about building a sales system that doesn’t depend on heroics from one rep — let’s talk.