Services

Your pipeline isn’t broken
because of your reps.
It’s broken because of your system.

Most B2B companies diagnose the wrong problem. They hire better reps, push harder on activity metrics, and get the same results. The issue isn’t the people — it’s the process, the pipeline architecture, and the lack of a repeatable system underneath.

That’s what we fix.

Who this is for

You’re in the right place if you recognize this.

Your team is busy but pipeline isn’t converting

Lots of activity. Not enough closed revenue. The effort is there — the system isn’t.

Your best rep just left and took the process with them

Revenue lived in one person’s head. Now you’re starting from scratch.

You’re scaling but your close rate isn’t scaling with you

More reps, more leads, same conversion problem. The bottleneck is structural.

You can’t forecast revenue with any confidence

Every quarter is a guess. Deals stall, forecasts slip, and board conversations are uncomfortable.

01 — Sales Audit

Find exactly where
your revenue is leaking.

The Sales Audit is a structured diagnostic of your entire revenue system — from ICP and pipeline architecture to your qualification criteria, follow-up process, and close rate by stage.

You walk away with a prioritized list of exactly what to fix and in what order. No fluff. No theoretical frameworks. Just the diagnosis and the fix list.

What’s included

Pipeline architecture review — stages, conversion rates, drop-off points

ICP and qualification criteria audit — are you chasing the right buyers?

Outreach and follow-up cadence review — sequences, channels, timing

CRM and data hygiene check — is your forecast trustworthy?

Prioritized fix list — ranked by revenue impact, not complexity

90-min debrief call — walkthrough of findings and Q&A

Book your audit →

Format

Delivery Async + live debrief
Timeline 7–10 business days
Your time required ~2 hrs total
Best for Teams of 2–20 reps

What clients say after the audit

“We knew something was wrong. The audit showed us exactly what — and the fix list saved us six months of guessing.”

— B2B SaaS founder, LATAM

02 — Done-with-you Consulting

We build your entire
sales system. Together.

This is the deep engagement. We work side-by-side to design, build, and implement your complete revenue system — from ICP definition and pipeline architecture to outbound engine, qualification framework, playbooks, and team training.

The difference between consulting and coaching: I don’t hand you a deck and wish you luck. I stay in it with you until the system is running.

What we build together

ICP definition and TAM mapping — who exactly you should be selling to

Pipeline architecture — stages, entry criteria, exit criteria, conversion benchmarks

Multichannel outbound engine — sequences, messaging, LinkedIn, cold email

Qualification and discovery framework — MEDDIC, SPIN, or custom hybrid

Sales playbooks — objection handling, proposals, negotiation scripts

Revenue intelligence dashboard — what to track, how to forecast accurately

Weekly working sessions — implementation, review, iteration

Apply for consulting →

Format

Engagement length 3–6 months
Sessions Weekly 60-min calls
Access Async Slack / WhatsApp
Capacity Limited — 3 clients at a time
Best for Founders & revenue leaders

Typical 90-day result

“Working with SellMeWell completely transformed our pipeline. We increased qualified opportunities by 3× in less than 90 days.”

— CEO, B2B infrastructure company

03 — Sales Training

Custom training that
builds skills your team
actually uses.

Generic sales training doesn’t stick because it wasn’t built for your product, your buyer, or your market. We design custom programs around your specific sales motion — with role plays, call reviews, and frameworks your reps can apply immediately.

Available as a standalone intensive or as part of the consulting engagement.

Training modules available

Discovery & qualification

SPIN, MEDDIC, BANT adapted

Objection handling

Scripts + live practice

Negotiation tactics

Voss, Cialdini frameworks

Cold outreach

Email, LinkedIn, cold call

Closing & deal velocity

Remove stall points

Pipeline management

CRM hygiene, forecasting

Enquire about training →

Format options

Group workshop Half-day or full-day
Ongoing team sessions Weekly or bi-weekly
Delivery Remote or in-person (LATAM)
Languages Spanish & English

Not ready for live training?

The Digital Products library has self-serve frameworks, playbooks, and courses your team can start using this week.

Browse digital products →

04 — Digital Products

The Sales Intelligence Library.

Proven frameworks, playbooks, and templates built from 15 years of real B2B deals. Self-serve — buy once, use immediately, keep forever.

Most popular

Sales System Audit Scorecard

The exact diagnostic framework we use with clients. Score your pipeline, ICP, outreach, and close rate. Know what to fix in under 2 hours.

Coming soon

Cold Outreach Playbook

Email sequences, LinkedIn scripts, and call frameworks that have generated qualified meetings across infrastructure, energy, and SaaS markets.

Coming soon

Pipeline Builder Workbook

Build your pipeline architecture from scratch — stages, conversion targets, ICP criteria, and forecasting model. Includes spreadsheet template.

Subscribe to The Closer to get notified when new products drop — subscribers get early access and 20% off launch price.

How it works

From first call to running system.

01

Free strategy call

30 minutes. We diagnose your biggest bottleneck and confirm the right engagement for your situation.

02

Audit or onboarding

Full diagnostic of your current system. For consulting clients, we map the build plan and set 90-day targets.

03

Build & implement

We build the system, run the training, set up the infrastructure. Weekly working sessions throughout.

04

System runs without me

The goal is a system your team owns and runs. I’m the builder, not the crutch.

Ready to start

Not sure which service
is right for you?

Book a free 30-minute strategy call. We’ll look at your current situation and tell you exactly where to start — no pitch, no pressure.

Not ready yet? Start with The Closer.

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